About Us


Our confectioners make fine confections in small batches from the highest quality ingredients, using traditional recipes and methods.

Our chocolates and coffee are the perfect gift for your family, friends, customers and employees at any time of year. We will include your personal message with each gift you purchase, at no additional charge. Remember to order for your entertaining and treat yourself, too.

Your selections will be sent directly from our own facilities to the addresses you provide. Our products do not pass through a distributor or warehouse on their way to you.
Our two stores in De Pere and Ashwaubenon are among the largest candy shops in the Midwest. We are proud to have received the Green Bay Press Gazette Best of the Bay Best Gift Shop award for the past four consecutive years.
Whether you are a first time shopper or are a longstanding customer, we appreciate your business and look forward to serving you. If you are traveling in Northeast Wisconsin, please stop at one of our stores. You can sample your favorite chocolate and freshly brewed coffee is always waiting for you.


Brothers Joe, Jim and Sol Seroogy began making fine chocolate candies in De Pere, Wisconsin, in 1899.

The current Jim and Joe Seroogy, also brothers, have owned and operated the family business since 1980.

Seroogy's Chocolates continues its commitment to the best ingredients, traditional candy making methods and old world customer service.

Even as the company has added more products and integrated new world technology into the business, Seroogy's recipes, quality and dedication to its customers have not changed.

"Homemade, hand dipped chocolates of the highest caliber are our legacy and our future. We appreciate your business and look forward to serving you every time you log on to our website, visit our stores or call."

Jim and Joe Seroogy